Customer Touchpoint Marketing

Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. Come writers and … Continue reading →

It has taken a while but many brands are now starting to see the benefits of blogging. Across the web we can see various examples of brands blogging. Some are doing it well, some less well. Too many still see the blog as a marketing vehicle (in the old-style marketing sense of the word). It’s … Continue reading →

According to research conducted by Pitney Bowes Business Insight, companies are struggling to integrate their communication channels. The research, surveying organisations in financial services, telecoms and utility industries found that 90% of those questioned wanted to integrate communication channels but only 31% were able to achieve this. Whilst approximately half of these companies stating that … Continue reading →

Pinterest has come from a standing start to one of the internet’s most used websites in a little under 2 years, drawing 8 million female biased visitors during the month of December 2011. This is particularly impressive given that Pinterest do not have the signifianct global marketing punch of Google+ who drew 20 million visits … Continue reading →

According to Anne Corder recruitment client briefs for people with expertise in Digital Marketing are rising whilst candidate availability is low. As digital marketing continues it’s inexorable rise to dominance, the digital marketing expert is expected to be versed in range of marketing communications techniques including SEO, pay per click, social media, strategy, strategic innovation, … Continue reading →

The importance of mobile commerce is growing with a 7% rise in adoption amongst UK consumers between Q1 2010 and the last quarter of 2011. Mobile commerce accounted for some 3% (from 0.4% Q1 2010) of all online commerce revenues. With the UK’s e-commerce industry recognised as world leading with annual revenues of around €76bn. … Continue reading →

Boomerang has analysed and researched some 5 million emails to produce this infographic which provides some interesting insights into techniques that can be adopted to improve the performance of our email marketing campaigns and our day to day work communications practices. It’s all pretty self explanatory so here it is.

At how many points does your business touch with your customers? Usually, cursory consideration will reveal a few. Call centre, Sales people, service people, store staff, advertising are often amongst the first to come to mind. But think about it. I mean really think about it. What about emails, invoices, auto responders, the dreaded “press … Continue reading →

It is clearly something of a truism to state that today’s Smartphones are the most powerful handheld devices we’ve ever seen – indeed their computing capabilities now put to shame the desktop PCs we were using only a few years ago. Furthermore, there’s no reason to expect that phone manufacturers will stop innovating anytime soon … Continue reading →

(and ROI isn’t just about what you sell) Twenty years ago, when I was cutting my teeth in the business world  learning the craft of selling software services and solutions, I was sat down with one of the senior managers in the business I was working for and he described perhaps one of the most … Continue reading →

Does Domino’s know that I occasionally buy a Pizza from them? Apparently not. Does Domino’s want me to buy a Pizza from them? Apparently so. So much in fact that every week I get a mailer through my letter box. This week I got three, on three separate days. Guess what I did with every … Continue reading →

I’ve operated a few blogs over the years, this one being my latest and only a few days old. Typically, I’ve blogged in the area of business topics that I understand and that enthuse me. As blogs evolve, I become increasingly familiar with the pattern of their growth. First 6 weeks typically are frustrating. Little … Continue reading →

Chances are you’ve been to a few trade shows, read some stuff in the paper, perhaps read a couple of articles here on Customer Touchpoint. You are coming round to the idea that social media might be a good idea for your business. It might give you a lift in these hardened economic times. A … Continue reading →

So your social media page has a couple of hundred people. That’s enough to start getting some vitality into your virality! (apologies for the English). Now with a couple of hundred users there you can start to get some traction and some viral growth. A flash promotion could be a good way of doing this. … Continue reading →

Understanding the psychology of the brand advocate may be very helpful as the marketers organisation moves itself through the evolutionary ladder of successful online marketing. Word of mouth marketing is become increasingly significant as various consumer facing industry trade organisations have announced in the last 12 months that marketing professionals see “social media” as becoming … Continue reading →